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Reopening cinemas: Kino Tapiola in Espoo

Reopening cinemas: Kino Tapiola in Espoo

In this article, we have the feedback of Kino Tapiola’s team in Finland on how was their reopening experience.

Cinemas across the world have slowly started reopening. Curious to know what it feels like to go back to the cinema after months of closure, we have asked some of our members to give us their feedback on the reopening experience.

We have collected the first impressions of: Splendid Cinema in Riga, Latvia; Cinema Zlatna Vrata in Split, Kino Samobor in Samobor and Kino Valli in Pula, in Croatia; Kinodvor in Ljubljana, in Slovenia; Kino Tapiola in Espoo, in Finland; LantarenVenster in Rotterdam and Chassé Cinema in Breda, in the Netherlands; Cinema Rosebud in Reggio Emilia and Beltrade Cinema in Milano, in Italy; CinéMadart in Carthage, Tunisia; Cinéma Le Studio in Aubervilliers, France; Uránia and Béke Art Cinema Screens in Miskolc, Hungary.

Kino Tapiola, Espoo (Finland)

We talked with Hannele Marjavaara, manager of Kino Tapiola

How was the experience of reopening? How did your audience react?

We were very warmly welcomed back to business by our audiences, the feedback was delighted. We sold out two screenings and all screening during the opening week sold well.

What worked out best at reopening your cinema?

Communicating the safety measures so that our audience knows there is enough space in the screening room (we are only selling 50 seats out of the normal 194 and every other row is blocked.) We also put effort into making our terrace seem enticing and relaxing with more seats, tables and flowers so that the audience knows they can enjoy a glass of wine or ice-cream outside before or after a film.

Have there been any unforeseen difficulties around the reopening?

None at all.

How did you implement the security and health guidelines given by the authorities of your country?

The security measures mostly implement a safety distance of 1-2 metres to be held in the lobby and inside the cinema and this we solved by selling only 1/4 of seats and guiding tickets to be purchased online in advance. Due to the guidelines, restaurants, bars and cafes can have only 50% places available to customers, so this we tackled by putting extra seats on our terrace. There is naturally hand sanitiser available everywhere and extra cleaning.

You can find also an article on Finnish media Yle: https://yle.fi/uutiset/3-11400864 and a video (Kino Tapiola at 14:20): https://areena.yle.fi/1-50331896

 

Kino Tapiola
Espoo, Finland
https://www.kinotapiola.fi/
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(16.06.2020)

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