Reopening cinemas: Zlatna Vrata in Split
In this article, we have the feedback of Zlatna Vrata cinema’s team in Croatia on how was their reopening experience.
Cinemas across the world have slowly started reopening. Austria, Bulgaria, Bosnia and Herzegovina, Croatia, Cyprus, Czech Republic, Denmark, Latvia, Lithuania, Germany, Norway, Slovakia, Slovenia, Spain are some of the countries which allowed cinemas to reopen already starting in May.
Curious to know what it feels like to go back to the cinema after months of closure, we have asked some of our members to give us their feedback on the reopening experience.
We have collected the first impressions of: Splendid Cinema in Riga, Latvia; Cinema Zlatna Vrata in Split, Kino Samobor in Samobor and Kino Valli in Pula, in Croatia; Kinodvor in Ljubljana, in Slovenia; Kino Tapiola in Espoo, in Finland; LantarenVenster in Rotterdam and Chassé Cinema in Breda, in the Netherlands; Cinema Rosebud in Reggio Emilia and Beltrade Cinema in Milano, in Italy.
Zlatna Vrata Kino, Split (Croatia)
We talked with Tamara Viskovic, director of Zlatna Vrata
How was the experience of reopening? How did your audience react?
The cinema was opened on May 21. For the beginning, we are organizing just one projection a day, the evening one, as some kind of adaptation period for us and for audience, mostly with films planned for March, the month when we had to close the venue. This week we plan to reopen our open-air cinema too, as the weather is fine, and the restrictions are not severe for open spaces. The audience is back in cinema from first day – the situation in Croatia is quite relaxed because there is no new cases of infection for days now, but because of restrictions of number of people in closed space, and obligatory distance od meter and a half, maximum number of people in our cinema (which is small) is no more than 40, that makes it borderline unprofitable.
What worked out best at reopening your cinema?
The fact that people are very keen on going out and experiencing „normal“ life is definitely on our side, and the good weather is a lucky strike, allowing us to start with open air program bit sooner than we usually do. As we are profiled as arthouse cinema which shows not only new titles, but all kinds of good quality movies, including classic ones, we don’t experience the shortage of films, so we have opened as soon as it was possible, while commercial cinemas and multiplexes are still closed.
Have there been any unforeseen difficulties around the reopening?
How did you implement the security and health guidelines given by the authorities of your country?
The guidelines are pretty clear. Everybody has to disinfect hands, keep on distance while waiting for entrance (people are already used to that, so it is not a problem), and cashier has glass barrier and wears mask. Inside the cinema the overall number of people is restricted, as well as distance between them. The cinema is disinfected daily.