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Reopening cinemas: Cinema Rosebud in Reggio Emilia, Italy

Reopening cinemas: Cinema Rosebud in Reggio Emilia, Italy

In this article, we have the feedback of Cinema Rosebud’s team in Italy on how was their reopening experience.

Cinemas across the world have slowly started reopening. Curious to know what it feels like to go back to the cinema after months of closure, we have asked some of our members to give us their feedback on the reopening experience.

We have collected the first impressions of: Splendid Cinema in Riga, Latvia; Cinema Zlatna Vrata in Split, Kino Samobor in Samobor and Kino Valli in Pula, in Croatia; Kinodvor in Ljubljana, in Slovenia; Kino Tapiola in Espoo, in Finland; LantarenVenster in Rotterdam and Chassé Cinema in Breda, in the Netherlands; Cinema Rosebud in Reggio Emilia and Beltrade Cinema in Milano, in Italy; CinéMadart in Carthage, Tunisia; Cinéma Le Studio in Aubervilliers, France; Uránia and Béke Art Cinema Screens in Miskolc, Hungary.

Cinema Rosebud, Reggio Emilia (Italy)

We talked with Sandra Campanini, responsible for the cinema office of Reggio Emilia municipality

How was the experience of reopening? How did your audience react?

The audience had been asking for a long time about the reopening and when we organized the evening of June 15th (the only room that reopened on that date in all Emilia Romagna) the reservations were sold out within a few hours. The seats were obviously reduced in capacity. In the end from the usual 184 we reached 94 spectators (relatives and not).

What worked out best at reopening your cinema?

The reopening was obviously symbolic also because this date usually coincides with the end of the film season. In July we will open the summer arena. However, it was important to give a signal of symbolic reopening. Moreover, by proposing The White Sheikh we also wanted to pay homage to Alberto Sordi who would have turned 100 years old on June 15th.

How did you implement the security and health guidelines given by the authorities of your country?

We had to apply the protocols and it was not easy everything. We provided with the reservations, to prepare the audience taking into account the relatives and not. We have equipped the cinema with sanitizing gels, special routes, etc. …
The one on Monday 15th June was the first public screening that brought together 100 people in an indoor theatre after 24th February (the closing date of cinemas and theatres in Emilia Romagna). So we had a big responsibility. But giving the right indications, I must say that the cinema-goers were very good and careful to observe all the new rules.

Have there been any unforeseen difficulties around the reopening?

Obviously we observed all the guidelines but we find that the audience responded very well to everything. We felt a great desire to return to the cinema. So much so that we also had to organise two other evenings – 22nd June and 29th June – which were already sold out. All in all, I’m optimistic and I think that when September reopens and the arena opens, the public will continue to follow us.


Cinema Rosebud
Reggio Emilia – Italy


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