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Empfehlungen für Kinos

CICAE, the national arthouse cinemas associations and other organisations, like Art House Convergence, BFI, UNIC and many others, are all working to gather useful information for all the cinemas which are undergoing critical, but necessary, decision, like limiting the capability within their spaces or closing down temporarily.

We hope this can be useful for all the exhibitors also who do not have the support of a national, regional or trade association.

What can you do as cinema operator

For your cinema

  • Carefully annotate your building closing checklist. Make sure multiple staffers have the tools and information they need for data backups, bank deposits, building security, and reopening.
  • Prepare your projectors and servers for an extended shutdown.
  • Check concession stands for perishable items.
  • Cancel all non-essential subscriptions including software, all advertising (print, social media, digital) concessions ordering, and shipping.
  • Adjust your thermostat.
  • Equipment shutdown advice: Cinema Next Guidelines and Advice
  • Equipment upkeep and preparation for reopening: Cinema Technology Tips

For your team/staff

For your audience

Relationship with other cinema exhibitors and colleagues

Several initiatives already started among cinema exhibitors who are exchanging ideas, opinions and tips to face this critical situation. Some examples are here:

If you know of other groups, initiatives, forums, send us an email to info[at]cicae.org. We will add it to the list.

Relationship with your suppliers

  • Contact you vendors and suppliers, anticipate changes in demand and respond accordingly.
  • Review existing contracts and check cancellation clauses to ensure that they include protection during epidemics and pandemics.
  • Communicate with your board and key stakeholders about financial risks and liability.
  • Review your insurance policy and contact your insurance provider to determine if your business interruption and liability insurance include any coverage for an outbreak in your community.
  • Remain regular in communication with partners, supplies, and partner organizations.

Relationship with your partners and sponsors

  • Check with your sponsors and partners for new sponsoring and fundraising possibilities.
  • Keep the communication with them and ask them to advocate your case.

Relationship with politicians and authorities

  • Tell the national, regional and local politicians to include cinema in their financial aid measures.
  • Contact your national arthouse cinema association or trade association to follow up with the next steps.

Finances

Saving on internal costs

  • Contact your landlord about rent relief. Research business eviction protections in your city or town.
  • Contact your bank or lender about mortgage or loan payment relief.

Financial Aids, Benefits & Subsidies

Check the national resources for national and regional aids. Here below useful links where you can gather the information. More detailed information on the actual situation in each country also at this link.

Crowdfunding Ideas

Fundraising and Support from the Audience

  • Ask your audience to support the cinema with donations, like the Filmkunstkinos Düsseldorf
  • Idea of communication to send to your audience – Bryn Mawr Film Institute: “Our first priority is the health and safety of our community. Our second priority is making sure our staff has the means to make it through this challenging time, particularly our hourly and part-time staff. All contributions during this closure will go directly to staff compensation. We appreciate your support during these times of uncertainty. You can purchase memberships, gift cards, and make donations online, but we do not recommend purchasing movie tickets or registering for courses until our reopening date is confirmed”.
  • You can sell gift cards and voucher, for example like the Yorck Kino, or Endstation.
  • If you have a return ticket policy, you can ask your audience to gift full or part of the ticket amount to your cinema/organisation. See BFI example.

Partnership with film festivals, distributors and other actors

  • Ideas like the one from Göteborg Film Festival can be taken as example: the festival will screen films on the platform Draken Film. Half of the income will be given to Swedish independent cinemas.
  • MUBI is offering the cinema exhibitors’ audiences a 90 days free access to the platform. Interested cinemas, which are facing closure, can contact: sanam(at)mubi.com (worldwide); imusumeci(at)mubi.com (UK only); knewmark(at)mubi.com (US only).

BASIC Recommendations for anyone’s health

Stay aware of the latest information on the COVID-19 outbreak, available on the WHO website and through your national and local public health authority. Most people who become infected experience mild illness and recover, but it can be more severe for others. Take care of your health and protect others by doing the following:

  • Wash your hands frequently
  • Mantain Social Distancing
  • Avoid touching eyes, nose and mouth
  • Practice respiratory hygiene
  • If you have fever, cough and difficulty breathing, seek medical care early
  • Clean your mobile device, keys and other frequently touched items regularly.

More resources

Further resources are available also here:

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