Reopening cinemas: Uránia and Béke Cinemas, Hungary
In this article, we have the feedback of Uránia and Béke Art Cinema Screens’ team in Hungary on how was their reopening experience.
Cinemas across the world have slowly started reopening. Curious to know what it feels like to go back to the cinema after months of closure, we have asked some of our members to give us their feedback on the reopening experience.
We have collected the first impressions of: Splendid Cinema in Riga, Latvia; Cinema Zlatna Vrata in Split, Kino Samobor in Samobor and Kino Valli in Pula, in Croatia; Kinodvor in Ljubljana, in Slovenia; Kino Tapiola in Espoo, in Finland; LantarenVenster in Rotterdam and Chassé Cinema in Breda, in the Netherlands; Cinema Rosebud in Reggio Emilia and Beltrade Cinema in Milano, in Italy; CinéMadart in Carthage, Tunisia; Cinéma Le Studio in Aubervilliers, France; Uránia and Béke Art Cinema Screens in Miskolc, Hungary.
Uránia and Béke Art Cinema Screens, Miskolc (Hungary)
We talked with Tíbor Bíro, director of Uránia and Béke Art Cinema Screens in Miskolc
How was the experience of reopening? How did your audience react?
On June 25, we reopened our two art cinema screens, in the first 2-3 weeks we screened films that were on screen in mid-March when we had to close and also successful films which were released in the beginning of the year. Unfortunately, the audience participation was extremely modest. This is most likely due to the lack of new movies and the fact that after the reopening it was not a priority to visit the cinema for the masses. Now, a month after the reopening, we had 1-2 days when there was a noticeable interest in 1-1 film. However, as usual, in summer people prefer outdoor activities over movies.
What worked out best at reopening your cinema?
Thematic programs – In July, there was an initiative by the National Film Institute, cinemas played Hungarian films in 30% of their program. Our cinema joined to the initiative and we tried to compile attention-grabbing thematic film programs eg: Back to the cinema! – National Film Festival, European Comedy Week, Vertigo Film Week. These programs were moderately successful.
Have there been any unforeseen difficulties around the reopening?
How did you implement the security and health guidelines given by the authorities of your country?
Following the reopening, there were no regulations or restrictions on cinemas by the government. To be safe, we asked our employees who meet the spectators directly to use mouth masks and hand sanitizer.
What are your biggest concerns for the next months?
The low level of interest and low attendance are currently the biggest problem. The range of films offered by the distributors is currently limited. We think that distributors are waiting for the autumn period to release their major titles, as the situation is currently unfavorable in terms of distribution.